Ardbeg Day 2014
The sport of “Peat Football” has always been an important part of Ardbeg’s heritage, so in 2014 – the year of the Football World Cup in Brazil, Ardbeg fans held peat football matches across the world.
We also released Ardbeg Auriverdes – a name derived from ‘auri’ which means gold and ‘verde’ which means green. In other words, gold for the colour of the whisky and green for our Ardbeg bottles – and the colours of the Brazilian flag. ‘Auriverdes’ is also the nickname for the Brazilian national football team.